Alternative to Bitrix24: CRM Priced per User or per Company? (2026)
Bitrix24 charges for the whole company, most alternatives per user. At how many people Firmao, HubSpot, Livespace, Pipedrive, RAYNET and Zoho CRM cost more, and what they offer in return. As of October 24, 2026.
At a glance
- Bitrix24 charges for the whole company: Standard for 50 people costs 399 PLN and Professional for 100 people 799 PLN per month with annual billing, i.e. 4,788 PLN and 9,588 PLN a year. According to the vendor, this works out at about 8 PLN per person per month.
- A CRM priced per user exceeds the annual cost of Bitrix24 Professional at 3-6 people on plans with automations (HubSpot Professional, Pipedrive Growth, Firmao Enterprise, Livespace Automation, RAYNET Professional) and at 13 people on Zoho CRM Standard.
- Counting the license alone, with a larger team the price rarely argues for switching. The scope can be an argument: a system focused on sales only, automations on a cheaper plan (in Bitrix24, sales automation starts with the Professional plan), invoicing through KSeF (Poland’s national e-invoicing system) inside the CRM, or a process that no off-the-shelf system will handle.
- Free plans are offered by Bitrix24 (Free for 1-2 people), HubSpot (Free for up to 2 people) and Zoho CRM (Free for 3 people).
- Sales CRM only, small team
- Livespace, Pipedrive, RAYNET
- CRM with invoicing and inventory
- Firmao
- Low cost per user
- Zoho CRM
- Sales and marketing in one
- HubSpot
- A process no off-the-shelf system will handle
- Custom CRM
How much Bitrix24 costs in 2026
Bitrix24 sells plans per organization, with a user limit in each plan (“one fixed fee for all users”). With annual billing, the vendor states savings of up to 40%. The website does not say whether the prices are net: it states that the purchase may be subject to VAT under the rules of the buyer’s country. Below are the plans from the basic line (Essentials).
| Plan | Users | Per month, monthly billing | Per month, annual billing | What the plan adds (according to the vendor) |
|---|---|---|---|---|
| Free | 1-2 | 0 PLN | 0 PLN | 5 GB, basic CRM (deals, contacts), tasks (Kanban, Gantt), calendars, chat and video calls |
| Basic | 5 | 289 PLN | 199 PLN | 24 GB, AI, sales pipelines, recurring deals, online payments, email, WhatsApp and telephony integration |
| Standard | 50 | 579 PLN | 399 PLN | 100 GB, unlimited leads, invoices and quotes, CRM form builder, e-signature, task KPIs |
| Professional | 100 | 1,149 PLN | 799 PLN | 1 TB, sales automation, call tracking, email marketing, analytics and reports, task automation, RPA, HR tools |
| Enterprise | from 250 | from 2,299 PLN | from 1,599 PLN | branch accounts, distributed servers, encryption of data at rest, Active Directory integration, multi-level permissions, priority support |
Price per company or per user: at how many people an alternative costs more
Most alternatives charge per user, so their cost rises with every person, while Bitrix24 costs the same up to the plan limit. For each system we take the first paid plan in which the vendor lists automations, and compare it with Bitrix24 Professional, the plan in which sales automation starts. Calculation: monthly price per user × number of people × 12, annual billing, euros converted at the National Bank of Poland (NBP) average exchange rate of October 23, 2026 (4.3917 PLN).
| System and plan | Per year for 1 person | 10 people | 50 people | More expensive than Bitrix24 Professional from |
|---|---|---|---|---|
| Bitrix24 Professional (reference point, up to 100 people) | price per company | 9,588 | 9,588 | - |
| Firmao Enterprise (179 PLN net) | 2,148 | 21,480 | 107,400 | 5 people |
| HubSpot Professional (€90) | 4,743 | 47,430 | 237,152 | 3 people |
| HubSpot Starter (€7 on promotion, up to 10 people) | 369 | 3,689 | beyond the plan limit | does not exceed it (10-person limit) |
| Livespace Automation (148 PLN net) | 1,776 | 17,760 | 88,800 | 6 people |
| Pipedrive Growth (€39) | 2,055 | 20,553 | 102,766 | 5 people |
| RAYNET Professional (139 PLN net) | 1,668 | 16,680 | 83,400 | 6 people |
| Zoho CRM Standard (€14) | 738 | 7,378 | 36,890 | 13 people |
Conclusion: if license cost is the main criterion, from 13 people Bitrix24 Professional has the lowest cost of the plans with automations in this comparison, and compared with most of them from as few as 3-6 people. An alternative makes sense when you pay for modules you do not use and something is missing in the CRM itself: automations on a lower plan, invoicing through KSeF, ERP integration or a process tailored to your company. In that case, calculate the total cost of ownership (TCO), not just the license.
Alternatives in alphabetical order
Firmao
CRM with invoicing, KSeF and inventory- Price
- from 69 PLN net (Standard) to 279 PLN net (Supreme) per seat per month, annual subscription
- Trial period
- 14 days
- Deployment
- no installation fee, free needs analysis
A system from Firmao Polska Sp. z o.o., based in Łódź. Like Bitrix24, it goes beyond CRM (tasks, projects, calendar, working time records), but its focus is on documents: invoicing through KSeF, quotes, orders and inventory. Unlike Bitrix24, you pay per seat.
- Invoicing through KSeF already on the Standard plan
- Quotes, orders and simple cost estimates already on the Standard plan, inventory management from Professional
- Process automation from the Enterprise plan (179 PLN net per seat)
- API paid from 109 PLN, free of charge with 10 Enterprise or 5 Supreme licenses
Source: firmao.pl: pricing
HubSpot
Sales, marketing and customer service together- Price
- Free €0 (up to 2 users), Starter €7 (up to 10), Professional €90, Enterprise €175 per seat per month, annual billing
- Promotion
- Starter: “Limited-time · 65% off”, no end date on the website
A platform combining sales, marketing and customer service, with prices in euros per seat. The Sales Hub pricing page address now leads to the platform’s shared price list. Starter includes, among other things, simple automations, email campaigns, website chat and meeting recording with AI transcription.
- Free plan with no credit card, up to 2 users
- Email campaigns and website chat already on the Starter plan
- Custom reports and advanced automations only on the Professional plan (€90 per seat)
- Starter: 10-user limit and a time-limited promotional price
Source: hubspot.com: pricing
Livespace
Sales process with stages, price in PLN- Price
- from 79 PLN to 399 PLN net per user per month, 13% less with annual billing
- Deployment
- optional packages 4,500-18,000 PLN net
A CRM focused on the sales process: two-level processes with steps and stages, sales targets, email and calendar synchronization, email sequences and AI features with monthly limits. Email and task automations are available from the Automation plan.
- No user limit from the Automation plan
- Support in Polish and English on every plan (by email on Base)
- One plan for the whole account, plan changes no more than once every 30 days
- Base plan: up to 3 users, 1 sales process, no API
Pipedrive
Sales pipeline and integration catalog- Price
- Lite €14, Growth €39, Premium €59, Ultimate €79 per seat per month, annual billing, excl. VAT
- Trial period
- 14 days, no credit card
A CRM built around the sales pipeline, with more than 500 integrations (including Zapier, Zoom and Lemlist). Automations and email sequences from the Growth plan, LeadBooster and e-signatures on Premium. Project management (Projects) and email campaigns (Campaigns) are paid add-ons; in Bitrix24, projects are part of the plans and email marketing starts with the Professional plan.
- Automations and full email synchronization from the Growth plan
- Free deployment on plans above 400 USD a year (according to the vendor’s FAQ)
- Prices in euros, excl. VAT
- Add-ons paid separately: Projects from €16, Campaigns from €13.33, LeadBooster from €32.50
Source: pipedrive.com: pricing
RAYNET
Price in PLN and 30 days to test- Price
- Start 69 PLN, Professional 139 PLN, Ultimate 175 PLN net per user per month with annual billing
- Trial period
- 30 days, no credit card
A CRM with a price list in PLN net: three plans with a public price, and Enterprise priced individually. Professional adds RAYNET AI, automations, an email inbox, integrations and API, while Ultimate adds your own logo, SSO via Microsoft Entra ID and a test environment.
- 30-day trial with no commitment and no card
- Free consultations: 3 hours a year on Professional, 12 on Ultimate
- Start plan without automations or API, up to 3 users
- On Professional, automations are limited to 50 runs per month (Ultimate: 1,000), with a limit of 250,000 records
Source: raynetcrm.pl: pricing
Zoho CRM
Low cost per user- Price
- Standard €14, Professional €23, Enterprise €40, Ultimate €52 per user per month, annual billing, plus VAT
- Getting started
- Free edition for 3 users
A CRM that, like Bitrix24, is part of a larger suite of applications (Zoho CRM Plus combines sales, marketing and customer service), but the CRM itself is priced per user. Even the Standard plan has workflows, cadences, reports and sales forecasts.
- Workflows and assignment rules already on the Standard plan (€14)
- Free edition for 3 users, interface available in Polish, among other languages
- Prices in euros, local VAT added to the price
- Inventory management and CPQ only from the Professional plan (€23)
Source: zoho.com: pricing
What to check before switching from Bitrix24
- List the modules you use outside the CRM: tasks and projects, chat, video calls, drive, HR, forms. Most of the alternatives in this comparison are sales CRMs, so some of these functions will have to move to other tools, and their cost has to be added.
- Calculate the price for your target number of people, not today’s: with per-user pricing, every new person raises the subscription, while in Bitrix24 the cost only rises once you exceed the plan limit.
- Do a full export: contacts, companies, deals, leads, activities and files, and keep a copy outside both systems.
- Check integrations and API on the plan you choose: Livespace has API from the Automation plan, RAYNET from Professional, and in Firmao the API costs from 109 PLN.
- Test on a sample of your data during the trial period (Pipedrive and Firmao: 14 days, RAYNET: 30 days) or on a free plan (HubSpot, Zoho CRM).
Methodology
We compare public license prices with annual billing, without the cost of your team’s time spent switching systems, without add-ons and without the tools you would have to buy to replace Bitrix24 modules.
- Choice of systems
- Off-the-shelf CRMs with a public price list, available to companies in Poland, in alphabetical order, with no scoring.
- Price list versions
- Prices from the price lists in the version for Poland (Pipedrive, Bitrix24, Livespace, Firmao, RAYNET) and from the price lists in euros (Zoho CRM, HubSpot), as a company in Poland sees them. In other countries, vendors may show different prices and currencies.
- Choice of plans
- Bitrix24: the Essentials line, with Professional as the reference point (the first plan with sales automation). Alternatives: the first paid plan in which the vendor lists automations; for HubSpot also Professional, because Starter has a 10-user limit and a promotional price.
- Threshold
- The smallest number of people at which the annual per-user subscription exceeds 9,588 PLN (Bitrix24 Professional with annual billing).
- Currencies and VAT
- Euros converted at the NBP average exchange rate of October 23, 2026 (table 207/A/NBP/2026, 4.3917 PLN). Amounts as worded by the vendor; Bitrix24 does not say whether its prices are net. The exchange rate on the day of payment may differ.
- Plan descriptions
- Solely from the vendors’ price lists archived on October 24, 2026 (screenshot and page source), not from testing the systems. We do not assess the quality of the systems.
Prices and plan descriptions: as of October 24, 2026. NBP exchange rate of October 23, 2026.
Spotted a mistake or an outdated price? Write to kontakt@unseen.com.pl. We will correct it within 7 business days and record the change in the update history.
Frequently asked questions
Update history
- First version: Bitrix24 and 6 off-the-shelf alternatives, prices from the vendors’ price lists as of October 24, 2026, NBP exchange rate of October 23, 2026.
Sources
Product names belong to their respective owners and are used for identification purposes only. The comparison concerns the prices and scope of the plans according to the vendors, not the quality of the systems.
Need personalized advice?
Book a free consultation. We’ll analyze your business and propose specific solutions.
Book a free 30-min call