AI for social media: a content factory where reels are made on production lines and a person signs off the finished ones
It is a system that produces social media reels like a factory: the topic, research, script, voiceover, music, video background from AI models and editing pass through workstations with quality control. A finished reel waits in the review deck and goes into the publishing calendar only after a person approves it. At UNSEEN it has been running since 13 October 2026. We price AI modules for your system from 1,650 EUR net.
Updated · Bogumił Grochowski, founder of UNSEEN
- Reel format
- 9:16, 1080×1920, 30 fps
- Workstation types
- 21, each with an inspector
- Publishing
- Instagram, Facebook, YouTube
- Starting price
- 1,650 EUR net
How it works
A topic from the pool
The engine takes a topic from the company’s pool and makes sure the same topics do not come back too often.
Text: research, hooks, script
Models write the research and eight versions of the opening line, and pick the best ones in a tournament that is usually judged by a model from a different family than the one doing the writing.
Media: voiceover, music, background
Voiceover, music and sound effects from ElevenLabs, video background from models via WaveSpeed (e.g. Seedance, Kling, Veo), captions synced word by word.
Director’s Cut montage
Our editing engine: the AI lays out a plan of shots lasting from 0.8 to 4.2 seconds, the cuts land on the voiceover’s words, motion graphics are drawn by code, and every shot is rendered by ffmpeg.
Final inspection and sign-off
A vision model watches the frames, a judge assesses the whole reel, and a person accepts, revises or rejects it in the review deck.
Warehouse and calendar
Accepted reels wait in the warehouse with an expiry date, a dispatcher spreads them across the calendar, and they are published on Instagram, Facebook and YouTube.
Video from the system
Screens from the working system
What it can do
- Production lines, each with its own rhythm and a budget per item
- A hook tournament and a judge from a different model family than the one doing the writing
- Voiceover, music, sound effects and word-accurate captions
- Our own editing engine with motion graphics drawn by code
- A warehouse with expiry dates and a calendar dispatcher
- Daily and monthly cost limits and a night-time window for rendering
- Performance tracking from Instagram and Facebook
What it deliberately does not do
- It does not publish without sign-off: at UNSEEN every reel goes into the calendar as a draft that a person approves
- It does not publish on TikTok or LinkedIn today: TikTok is waiting for app approval, and we switched LinkedIn off on purpose
- It does not yet reply to comments from strangers on its own: the code is ready and is waiting for Meta to verify the app
- It does not promise reach: it measures watch time and compares lines instead of guessing
Who does what
AI
- topic, research and script
- voiceover, music, background and captions
- editing plan and render
- frame inspection and overall assessment
Person
- signing off reels in the review deck
- approving publication in the calendar
- switching on new versions of the model instructions
Who it is for
- A company that wants to publish regularly but has no in-house video editor
- A brand that wants to control the quality and cost of every item
- An agency that needs its own production line instead of several subscriptions
Technology
- Claude
- OpenAI
- ElevenLabs
- WaveSpeed (Seedance, Kling, Veo)
- ffmpeg
- Meta Graph API
- YouTube Data API
Frequently asked questions
Want a similar system?
30 minutes, online or by phone, no obligation. We will tell you whether such a system makes sense for your company, what it may cost and where to start.
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