Siyami’s Meat: B2B and B2C store for a kebab meat producer
An online store for an artisanal kebab meat producer: wholesale for restaurants and retail for home cooks, with a demand calculator and refrigerated delivery across Poland.
The challenge
The producer sold mostly by phone and referrals. Restaurants asked about prices, availability and invoices by email, and every new wholesale client meant manual handling from the first message.
Two different customer groups (restaurants buying 10-12 kg kebab cones and retail customers) needed different buying flows in the same store.
What we built
We built a store that serves both worlds at once: a product catalog with wholesale and retail variants, orders with refrigerated delivery across Poland, and VAT invoicing for businesses with no emails or calls.
For restaurants we added a demand calculator: the owner enters weekly sales and the system suggests the cone combination and cost per serving. A sales tool that doubles as a trust builder.
Inside the system
- Online store split into wholesale (B2B) and retail (B2C)
- Restaurant demand calculator: cones, cost per serving
- Orders with refrigerated nationwide delivery
- VAT invoicing for business customers
- Product catalog: kebab, raw and marinated meats
- Optimized for industry and local search phrases
What changed
- Restaurants place wholesale orders online, without emails or calls
- The calculator answers demand and per-serving cost before the client asks for an offer
- One store runs two sales models: B2B and B2C
- VAT invoices generate at checkout with no manual handling
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