Festor.pl: health and wellness e-commerce
An online store for a premium health brand: a custom React storefront, full content control through a CMS, and a mobile-first build.
The challenge
The premium brand needed a store that looked and worked at the level of its products. Off-the-shelf store templates flattened the visual identity, and every content change required technical help.
Most traffic came from phones, so mobile could not be the cut-down version.
What we built
We built a custom React storefront designed around the brand identity instead of bending a template. The Festor team manages products, content and campaigns on their own through the CMS.
The project ran mobile-first: layout, loading speed and the purchase path designed for the phone first, desktop second.
Inside the system
- Custom React storefront, consistent with a premium brand
- CMS: independent product and content management
- Mobile-first design with a fast purchase path
- Payments and order fulfilment integration
- SEO and performance optimization
- Post-launch support
What changed
- The brand team updates content and products without developer tickets
- The store looks like the brand, not like a catalog template
- The purchase path is designed phone-first, where most customers are
- Live in production: festor.pl
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