PSYjaciółka Julka: a dog trainer’s website with online booking
A website for Julia Przewoźna, a dog trainer and behaviourist who teaches owners to understand their dogs on TikTok and Instagram. It leads from tips and pricing straight to a booked consultation.
The challenge
The trainer reaches dog owners on social media (22.6k TikTok followers). She needed a place where a follower can see how working together looks, check the prices and book a slot right away, without back-and-forth messages.
There are several forms of help: a home consultation, a follow-up, an online call, a quick phone consultation, individual training and puppy support. The site had to help someone who does not know where to start pick the right one.
What we built
We designed and built a website with transparent pricing where every service leads straight to a Cal.com online calendar with available slots. Booking needs no account, and confirmation and a reminder arrive by email.
For the undecided we added a short two-question picker that suggests the right consultation. An interactive guide to dog stress signals and TikTok tips show the trainer’s expertise before anyone books.
Inside the system
- Pricing with one-click booking (Cal.com)
- Two-question picker for the right form of help
- Interactive guide to dog stress signals
- TikTok and Instagram tips on the site
- Questions and answers before a consultation
- JSON-LD structured data for search engines
What changed
- Owners go from pricing to a booked slot without exchanging messages; booking takes about a minute
- Prices and the scope of services are clear before anyone books
- Live in production: psyjaciolkajulka.pl
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